Category: Startups

This was originally posted on swombat.com in April 2011. Learning how to pitch an idea effectively is an enormously useful skill that they never really teach you at university or…

This was originally posted on swombat.com in March 2011. On my first startup, I made the mistake of not talking to customers at all until launch day. As a result,…

This article was originally published on swombat.com in February 2011. Yesterday, I attended an IP Review Event organised by the Intellectual Property Office in the UK. The focus was a…

This article was originally posted on swombat.com in February 2011. Over the past few months there have quite a few articles about metrics, which are, of course, a very important…

This article was originally published on swombat.com in early 2011. Startup articles, much like some other content niches, have a tendency to be addictive but content-free. Everyone is guilty of…

This article was originally published on swombat.com in January 2011. So you’ve come up with an interesting idea. You think it might work. You’ve sketched it out using various tools…

This was originally published on swombat.com on December 6th, 2010. Writing is an essential skill for entrepreneurs. How do you get better at it? Everyone can be good at writing, but not…