“Almost two-thirds (64 percent) of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring,” the Brookings Institution recently noted in a report by Morley Winograd and Michael Hais titled “How Millennials Could Upend Wall Street and Corporate America.”

Given this, if your culture’s main lever for retention or recruitment is money (which is the traditional approach in closed cultures), you’re in for a rough few decades.

Open cultures typically have more ways of motivating people, and so they’re ideally positioned to appeal to the millennial generation: purpose, freedom, self-fulfilment – and paradoxically, those are much better motivators even for those who also want money.