This was originally posted on swombat.com in April 2011. Learning how to pitch an idea effectively is an enormously useful skill that they never really teach you at university or at school. It's the kind of thing you learn from personal experience. There are many articles providing
This was originally posted on swombat.com in March 2011. On my first startup, I made the mistake of not talking to customers at all until launch day. As a result, the product sucked - it was not fit for any market. And because it was unfocused, it was impossible
This article was originally published on swombat.com in February 2011. Yesterday, I attended an IP Review Event organised by the Intellectual Property Office in the UK. The focus was a review of "Intellectual Property" and how it impacted entrepreneurs. About 30 startup founders were represented in the
This article was originally posted on swombat.com in February 2011. Over the past few months there have quite a few articles about metrics, which are, of course, a very important topic for startups. Metrics like these can and should drive your startup's development, once you get past
This article was originally published on swombat.com in early 2011. Startup articles, much like some other content niches, have a tendency to be addictive but content-free. Everyone is guilty of doing it. I've done it too. I don't think there are any regular authors of
This article was originally published on swombat.com in January 2011. So you've come up with an interesting idea. You think it might work. You've sketched it out using various tools like the Business model generation canvas, a business plan, an Excel financial model, etc. You&
