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Productised Services

11 Nov 2018 8 min read

This article was originally published in 3 parts on swombat.com in December 2011. One of the most fundamental decisions when deciding to start a company is whether you will sell a product or a service. Most people will immediately pipe up that products are the best, but that'

Investment as a cushion or a springboard

06 Nov 2018 5 min read

This article was originally published on swombat.com in December 2011. I believe new entrepreneurs should not take investment. Here's why. There are two primary types of investment that I've observed being taken: investment as a cushion, to protect the company from having to focus on

Taking Responsibility

31 Oct 2018 3 min read

This article was originally published on swombat.com in December 2011. Some time ago, I read an excellent historical novel about a character called Sinuhe. Set in ancient Egypt, it charted the life story of a talented doctor who travelled through Syria, Minoan Crete, the Hittite Empire, and other similarly

An injured man on a bike

11 Jun 2018 4 min read

First, I felt some shame that I’d been fooled so easily. The man on a bike had approached me from the street while I was on the pavement. He was on a bike. He pointed to his arm. There was what looked like a fairly sizeable gash, and blood

Startup gung-ho

08 Apr 2018 3 min read

This article was original published on swombat.com in November 2011. Businesses, investors and consumers alike are gregarious. They want to go where everyone else is going. They want to buy success, from successful companies. This leads to a perversion that affects the startup world as well as the rest

Driving, and the art of running a business

02 Jan 2018 3 min read

Learning to drive and learning to run a business are surprisingly similar endeavours. When you learn to drive, you don't know what you need to pay attention to. There are, seemingly, a million things going on, and some of them might kill you if you fail to heed

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